Scotland - Meetings with the major editorial offices of newspapers
From 16 to 18 october
The “UK team” of Savoie Mont Blanc tourism visited the major editorial offices of newspapers in Scotland: Scotsman, Scotsman on Sunday, Sunday Post, Scottish Sun, Herald... A marathon between Edinburgh and Glasgow but very efficient for both Savoie Mont Blanc tourism and the journalists.
It is a good way to promote the destination, present the new things of the winter 2016-2017 (accommodation, restaurants, activities, events, trends…) and listen to the journalists requests.
The Scottish market is an important market for Savoie Mont Blanc. Savoie Mont Blanc is very well served all year long thanks to direct flights from Edinburgh to Geneva and Lyon airports.
To launch the winter season: three highlights in London
5 and 6 september 2016
Monday 5: “Where to Ski and Snowboard 2016-2017 edition” evening party was the place to be in London on 5th September
On that occasion, journalists, tour operators and the French mountain professionals met and discussed about what’s new for the coming season: new hotels, chalets, residences, restaurants, activities, trends ... .This evening took place at the National Liberal Club.
Tuesday 6: "The Ski Launch" seminar, organised by Paddy PR, focused this year “on how to get new clientele in the mountains”. A second debate dealt about the Brexit, which concerns and worries the entire profession. Tour operators, and more largely people involved in the tourist industry took part to this seminar. After the seminar, journalists were invited to a lunch to meet the tour operators and the resorts reps. Around 50 TO, and journalists turned up.
Tuesday 6 evening: France Montagnes annual press meeting took place at Courthouse Shoreditch Hotel. Twelve resorts of Savoie Mont Blanc took part to this event: Châtel, La Clusaz, Le Grand Bornand, Les Arcs, Les Gets, Les Menuires, Morzine, Tignes, Val Cenis, Val d'Arly, Val Thorens, Valmorel and around 50 journalists attended.
SMBT Press conference in London
19 September 2015
Savoie Mont Blanc Tourisme invited media and tour operators to a fun networking event on Tuesday 29 September, from 6.30pm to 9.30pm in London at Tanners & Co. Savoie Mont Blanc Tourisme came with 10 partners: Arêches Beaufort, Chamonix Valley, Châtel, Courchevel, Flaine, Lake Annecy Resorts, Maurienne Tourisme, La Rosière, Valmorel and a representative of the Grande Odyssée Savoie Mont Blanc (dog sledding international competition).
The program was: find out about winter 2015/16, eat, drink, and play games!
SMBT Press conference in London
19 May 2015
SMBT Press conference in London at Rotunda Restaurant.
Spring atmosphere on the shore of a canal at the heart of London with Savoie Mont Blanc and 4 lake partners (from Lake Geneva, Annecy, Bourget and Aiguebelette) to present the offer. Two Savoyard breweries will be taking part to the event to promote the Savoie beers: Brasserie des Cîmes and Brasserie du Galibier. A good start for the summer season to also present family hikes, mountain biking, cycling, trail running…
Meeting of cycling editors in the UK
15-17 April 2015
Since the victory at the Tour de France of Bradley Wiggins in 2012 and Chris Froome in 2013, cycling has become huge in the UK. Savoie Mont Blanc is a great destination for cycling with more than 100 passes and over 200 accommodation adapted to cyclists. From 15 to 17 April, Savoie Mont Blanc tourism with its PR agency will be visiting the cycling editors based in Bristol and Croyden – a total of 11 magazines in two days to promote the activity.
Retro Ski Party – Ham Yard Hotel - London
Thursday 25 September 2014
A new concept for the launch of the winter season this year: a networking party event putting together journalists, tour operators, and resorts of Savoie Mont Blanc: Les Carroz, Megève, Sainte-Foy-Tarentaise and Val Cenis Vanoise. Prizes were given by the resorts to the best retro ski photos of the participants! More than 40 people tuned up: good fun, good company, and good business during the evening.
Individual Meetings with Editors and journalists in London
25 and 26 September 2014
After visiting journalists in Scotland last year Savoie Mont Blanc tourism organized some individual meetings with editors and journalists during 2 days in London. One major objective: presenting all what’s new in SMB for the coming winter season taking into the profile of the media and its readership’s needs – Waitrose Kitchen, Men’s Fitness, Fall Line, City AM, Online Telegraph, Easyjet Mag, Bthere…